1. Eight colours - not the black plastic monoculture
Chocolate, Iced Matcha, Lavender, Hermes Blue, Pink Sand, Marshmallow, Broccoli Green, Butter. Eight considered colour ways designed to coordinate with real kitchens — not just sit in them.
Walk into any appliance store and look at the air fryer aisle. Every other model comes in one or two colours: black, or silver if you’re lucky. Crumble built this category to actually have visual personality — and it shows.