The Crumble Story
Crumble was founded in Melbourne 2020 when our founders became frustrated at spending so much on expensive cookware that did not deliver the promised results. In a search for a better, more economical alternative, a recurring theme became clear – middlemen cookware companies were selling massively overpriced products that were then heavily 'discounted' to lure consumers in to make a purchase.
Despite the impression of superior quality through luxury prices, the reality was poor quality and disappointing value-for-money, not to mention the strain on the manufacturing process's environment. Determined to provide a reliable, affordable cast iron cookware alternative, Crumble was born.
Functional, aesthetically chic and yet economical, helping to make delicious and nourishing food attainable for your lifestyle is what Crumble is all about. We know that it's so much more than just cooking great food – it's about reducing packaging waste by eating more home-prepared meals.
It's about improving health and wellbeing through more accessible home-cooked meals; it's about enjoying the look and feel of your cookware. It's about encouraging togetherness and creativity in your home; it's about slowing down and being in touch with your craft and holistic wellbeing through the cooking process.