Introducing CrumbleCoat

The pan that finally keeps up with real life cooking.

Let’s be honest for a second.

Most of us didn’t grow up dreaming about cookware. We just wanted pans that worked. Ones that didn’t ruin dinner, stick no matter how much oil you used, or quietly give up after a few months of “normal use”.

And yet… here we are.

Scraping eggs off the pan.

Cooking with way more oil than we want.

Standing at the sink, wondering how something can be “non-stick” and still need a soak.

That’s exactly why we made CrumbleCoat.

Not to be fancy.

Not to overcomplicate cooking.

But to make everyday meals easier, cleaner, and genuinely more enjoyable.

The everyday problems CrumbleCoat was built to solve

Problem #1: Food sticks (even when the pan promises it won’t)

CrumbleCoat has a beautifully smooth, ceramic non-stick surface that actually does what it says on the box. Eggs slide. Fish releases. Stir-fries move effortlessly. No battle, no scraping, no stress.

It means:

• Less oil
  

• Less mess
  

• Less frustration mid-week when you’re already juggling a million things

Problem #2: Cooking feels harder than it should

Whether you’re cooking for one, feeding a family, or prepping meals for the week, cooking shouldn’t feel like a chore before you even start.

CrumbleCoat heats evenly, responds quickly, and feels intuitive to cook with. You don’t have to think about it, you can just cook.

That’s the goal.

Problem #3: You want non-toxic cookware you can trust

If you’re cooking for yourself, your kids, your partner, or all of the above, peace of mind matters.

CrumbleCoat is:

• PFAS-free
  

• PFOA-free
  

• Designed for clean, non-toxic cooking
  
  

So you can focus on what’s on the plate, not what’s in the pan.

Problem #4: Cookware that looks tired before you do

Your cookware lives on the bench. It’s part of your kitchen, your space, your home.

CrumbleCoat is designed to look good and work hard, with a subtle gingham-embossed surface that’s as practical as it is beautiful. Durable like stainless steel, but genuinely non-stick.

Yes, it earns its place.

Cooking that fits into real life (not a perfect one)

CrumbleCoat isn’t about cooking elaborate meals every night.

It’s about:

• Quick breakfasts before school drop-off
  

• Simple lunches you’ll actually reheat
  

• Dinners that don’t end in a sink full of regret
  
  

It’s for:

• Mums who want safer cookware for their families
  

• Home cooks who love good food but hate the clean-up
  

• Anyone who wants cooking to feel calmer, not more complicated
  
  

This is cookware that works with you, not against you.

So… who is CrumbleCoat really for?

If you’ve ever:

• Ruined a meal because the pan stuck
  

• Used way more oil than you wanted to
  

• Replaced “non-stick” pans more times than you can count
  

• Wanted cookware that’s safe, simple, and actually reliable
  
  

Then CrumbleCoat is for you.

Not because it’s trendy.

Not because it’s loud.

But because it makes everyday cooking easier, and that’s what really matters.

CrumbleCoat.

Less mess. Less stress. More joy in the kitchen.

Cooking, the way it should feel.